Faded signage abounds across the U.S. Those solar rays that lift our spirits and give us an awesome tan also take a heavy toll on a merchant’s signs. Not only do faded signs give passersby the impression of neglect and a lack of attention to customers, but often they are no longer legible.
And here’s the killer: Because a sign gradually fades over time the sign’s effectiveness diminishes without the merchant realizing it’s no longer effectively marketing the business. And even when the sign remains legible, what message is the merchant sending forth to potential customers? Faded signs do a great job of letting others know a business has neglected marketing aesthetics. All too often, the end result may be a closed-for-business sign.
Signs are one of the most effective marketing vehicles ever invented, but is your signage sending out a message to drop in and do business? Or conversely, is faded, outdated signage sending signals to the community that your business is flagging?
There’s a simple remedy: Consider ordering a fresh new sign, which also brings the added benefit of a change in background scenery. That factor is important, because the human brain is wired to notice change and refreshing a sign brings it out of the background and into the forefront once again.
Refresh your signage and increase that walk-in traffic.