Many attorneys and courtroom administrators have found video to be extremely useful for recording depositions and presenting evidence in a visual format. Even outside of the courtroom, video production may also be used in a powerful way to help attorneys grow their practices.
Video captures a lawyer’s facial expressions. It gives attorneys a powerful means to persuade potential clients to make an initial appointment for a face-to-face meeting.
Why not use that personal, authoritative demeanor to promote your professional practice? The average attorney is well versed in the art of persuasion. Through video a lawyer can launch that attorney-client relationship off to a great start, because watching a video recording instills a sense of trust in the potential client. When filming is done correctly, viewers will feel at ease because it will seem as if they already know the person in the video.
Too many law firms still maintain static websites filled with text-laden pages that may work well for putting one to sleep, but fail to engage the prospective client. Video presents a great opportunity to communicate with a prospective client using a much richer interchange. Just imagine the impact for attorneys, doctors, dentists and chiropractors if these professionals made better use of video to market their practices.
If you’re leaning in that direction, here’s a suggestion for how to use video to set your legal practice apart: Remember that underscoring your trustworthiness is key to those potential clients. Facial expressions convey a rich storehouse of information that can underscore your position as someone who can be trusted.