Signs are silent sentinels that endure episodes of blasting solar heat, drenching downpours and wear and tear from high winds and sign-damaging moisture.
Here are several tips to keep your signage fresh and vibrant.
Laminates are your friends. Applying a protective laminate coating protects your sign from rain, snow and sleet. That can be helpful in preserving your exterior fixed signage. A sign that looks old and worn visually detracts from your marketing message. It may also result in complete signage failure as rust slowly eats away at the hardware holding the sign in place.
Avoid posting signs under trees. Both deciduous trees and coniferous trees exude sap, which can eat away at your marketing message as the sap runs down your sign. Bird droppings can also mar your signage. A protective coating is advisable for outdoor metal and plastic signage.
Bring temporary signage indoors during stormy weather. If you have sidewalk signs or banners take them down when severe weather is in the forecast. After the storm has passed, carefully inspect your signage to ensure it’s intact and attractive in appearance.
Remember the signage industry has a plethora of protective coatings, sealants and fasteners that will keep your signage looking bright and eye-catching.