Heard of Pinterest? If you haven’t, you should get acquainted with what has become the third largest social-media engine in the nation. With millions of unique users every day, Pinterest is a huge marketing opportunity.
So what is Pinterest? Think of it as an online pin board that allows you to grab interesting images, post them in an online scrapbook and show them to your friends. If your friends like them, they can repin those images to their own boards for others to see. Consider it the digital version of the kitchen cork board, covered with grocery lists, newspaper clippings and anything else your family doesn’t want to forget.
See the magic? It’s definitely a social-media space you want to occupy if you want to get the attention of new customers.
Here are a few strategies that might help you make the most of Pinterest.
Pin, pin, pin: Even if you have a presence on Facebook or Twitter, Pinterest engages audiences in ways that other social-media channels cannot. And remember, each of those images can link back to your own website, building your brand.
Be yourself: No one wants to hear a sales pitch day after day. The secret to effective social-media marketing is to be social. So be yourself. Pin images of things that interest you – such as as home decor, recipes or garden or landscaping ideas – and re-pin images from your friends that you find interesting.
Get creative: People love interaction. Look for ways to creatively market yourself. These could include ‘Guess the product’ or ‘Funniest caption’ games that encourage people to comment and interact with your pin.
Whatever strategy you use, the important message from this post is to get on the platform. Pinterest is hot in the social-networking world. Take advantage of it.