The science behind chocolate cravings

Closeup of smiling woman eating chocolate barStudies indicate chocolate is hands down the number one food women crave. Do you ever wonder why you crave its sugary goodness?

Put simply, you’re hardwired to crave chocolate. It turns out the ingredients in chocolate create a powerful blend that sends signals to your brain that are conducive to happiness. Here’s the breakdown of chocolate:

  • Theobromine: A caffeine-like stimulant that perks you up.
  • Tryptophane: Increases the brain’s serotonin levels for a happy, feel-good result.
  • Phenethylamine: Releases endorphins, causing feelings of passion and love.
  • Sugar and fat: The unbeatable duo that gives chocolate its delectable, creamy texture.

close up of chocolate pieces on white backgroundAnd there are other factors that make this substance nearly irresistible. Cacao contains flavonoids, the antioxidant found in chocolate and red wine. There is research that indicates flavonoids in dark chocolate can increase blood flow, which could help reduce high blood pressure.

So, next time you reach for that Dove chocolate nugget, don’t feel ashamed, there’s a scientific reason you crave it. But perhaps try to find new, responsible ways of beating those cravings, whether it be a healthy alternative, or some simple moderation. Good luck!