“Always turn a negative situation into a positive situation.” – Michael Jordon.
Anyone who followed Michael Jordon’s career knows that he knew how to turn a game around. When the clock is ticking, and your team is still down in points, you want someone like Jordon on your side. There are so many famous basketball moments that he made possible through sheer will and determination. He never accepted defeat.
In the world of direct sales, you have to get used to rejection. It’s going to happen often, and sometimes it happens before you even get the chance to give your pitch. It can be incredibly frustrating when you have a superior product that you know can help people, but as soon as you mention that you have something to sell, they tune you out. Be like Jordan. Don’t give up. You can turn that no into a yes, if you are diligent and follow up. Try this four-point method to make every sales pitch a positive experience.
- Listen to the customer’s needs. Don’t just start in with the standard sales pitch. Find out what you can about your potential customer. What do they need? What do they want? And how can your product help them? Tailor each pitch to your customer’s needs and concerns.
- Don’t be pushy. We’ve all been stuck at a friend’s ‘showcase’ party that’s really just a sales ambush. In the direct sales world, a lot of your customers will be wary at first. Start slow with your pitch, and don’t overwhelm people with too much information. Keep your communication light and positive and give your potential customers time to digest the information you share with them.
- Tell them what they need to know. The best part about a direct sales business is that you know your product. You use it, you love it, and you know it works. Share that passion and knowledge with your potential leads. Show them how you use your products in your daily life, and make sure they know how they can use your products in their lives.
- Follow up! This is the most important rule of turning a no into a yes. You’re not going to get a yes every time you approach a customer. In fact, most of the time, you’re going to get turned down. But if you keep an open, positive dialogue going with your potential leads, it will lead to a sale. Follow up via text message, email, phone call, or through social media.
Every championship team has had a moment where the game was near the end, and they were still down in points. The teams that win the title find the strength to dig deep, stay positive and keep fighting until they win. It’s the same way in the direct sales world. If you want to be successful, you have to stay positive and keep fighting. Our Unify platform is the perfect tool to help you stay in the game and win. It has everything you need to stay in touch with potential leads, share product information, and follow up via email, SMS, or social media channels. Using our tools, every sales pitch can feel like a win.