More and more people are browsing the internet online from a mobile device. In fact, this year’s stats indicate that about 51 percent of people only use a smartphone to get on the internet. The current forecast is that the percentage will increase to 72.6 percent by 2025.
It may be startling to think that in a few years, the majority of people will likely browse the internet strictly from their phones. Bu, this is specifically why mobile conquesting is so important.
Mobile conquesting is a valuable part of a digital marketing campaign. It allows you to choose from 12,000 categories to target your audience. The ads will be served up to the targeted consumers on certain apps and websites.
This targeting allows you to take your ads to your consumers in a more personal way. You can even use Geo-fencing around competitors’ locations to trigger an ad to be placed in front of your consumer when they visit that location. Geo-retargeting can serve these ads up after the person has left the competitor’s location as well. It’s a great way to find new customers and ti notify them of what you can offer. Plus, it may even help drive their business to you instead of your competitor.
You can use mobile conquesting to track your in-store visits as well. You can even see if your digital campaign is the reason they stepped foot in your store in the first place.
There are a lot of options you have with mobile conquesting. You can even use weather triggering. Some companies sell more products/services when there are certain weather conditions. In this case, weather triggering can be used to place ads based on these weather conditions. There are over 10,000 weather trigger options to choose from.
These are just a few ways that mobile conquesting can be used to target your audience with success. You can target based on behavior, location, brand, etc. Ads can also be placed to show the nearest location of your business to consumers.
If you want to stay competitive, it’s important that mobile be a part of your digital marketing strategy. When you’re ready to learn more, please contact us at Target Digital Solutions. We’d be happy to give you a free consultation.