Tap the blogosphere for new ideas in multi-level marketing

Here are some ‘mindful’ strategies to pump up your MLM income stream.

Multi-level marketing professionals are like anyone else and will experience those dry spells when business and enthusiasm wane. Happily there’s a lot of motivation to be found in the blogosphere. Here’s a selection of sage advice from four MLM bloggers.18796034_S

Ann Sieg, CEO of 80/20 Marketing, suffered through a “death spiral” in a business she previously owned with her husband, as recounted in her Renegade Blog. These days she advocates for the power of positive thinking and it’s not just lip service for this MLM professional.

“Always focus on the good that you find in everyone and everything” and that includes both circumstances and situations, she says. She calls her can-do philosophy of business “attraction marketing.”

Chris Cannon, a MLM professional, discusses the stages of growing an MLM business. The initial startup-stage soon transitions into hands-on management. Be prepared to shuffle paperwork, he says. Newbies to MLM should also anticipate a dip in productivity as administrative and management tasks begin to consume more time as the business grows. He reminds aspiring marketers to focus on the ethos of that initial stage, because that’s the place where dynamic growth occurs.

Angela Paige in her blog post, “How to Grow Your Business through Relationship Marketing makes a compelling case for creating customers who will “stick around.” Going above and beyond what the customer expects is the way to accomplish that feat. She also engages in conversations via social media. “If you are the one doing all the talking and not listening to your customers, you are missing valuable opportunities to build relationships,” she says.

Ben Fitts exposes a myth that some marketers believe: A boost to your fortunes will come via switching MLM companies in a game of musical chairs. “There are no perfect MLM companies, but there are lots of good companies,” he says. To the contrary, switching to a different company to find a patch of greener grass may prove a lawn killer over time, says Fitts.