Most franchise owners have tight margins and are always keeping a close eye on the bottom line. For those in the restaurant industry, life’s been a little tough recently – particularly for casual dining chains.
But what’s really surprising is the number of hardworking franchisees that don’t realize they are standing on top of the solution every time they park their car and walk along a sidewalk.
Did you know public sidewalks are worth their weight in gold, when it comes to a marketing budget? That’s because our Founding Fathers believed in free speech and as Americans, we have the freedom to speak openly in public venues.
That constitutional guarantee that protects our freedom to speak our minds, also extends to public expression as long as travel is not impeded. In other words, you cannot block passersby.
But consider what you can do. The average merchant can hire sign wavers and sign spinners that can give a friendly wave to hundreds of passing motorists every hour. When you compare that to the rigamarole that often accompanies other marketing campaigns, you can only come to one conclusion: Sidewalks really are golden! They are worth their marketing weight in gold!
If you’ve been thinking of launching a sign-spinning campaign, don’t delay another day, because with every day that passes you’re missing opportunities to up that walk-in traffic to your store.