Are you skeptical of the hoopla surrounding social media? Isn’t it just for young people who want to share the buzz with friends and family?
In reality, no matter the nature of your industry, astute use of social media forges connections with both clients and prospects. Tweets, Facebook posts and the sharing of pictures and video clips absolutely will increase your company’s visibility in a crowded marketplace.
Compared to most social media channels, video still reigns supreme, because people will always be drawn to an animated human face. We’re wired that way. Social media offers a perfect venue for sharing video clips, which allow your customers an opportunity to snatch a peek of your corporate personality. Yes, you do have one! So, look ‘em in the eye.
Ambitious companies continually focus on new ways to help their staff members become more transparent and accessible. As it turns out, social media boosts that accessibility in a myriad of ways. When a customer has a question or concern, smart managers respond in a timely manner. Conversely, companies who shy away from active social-media engagement aren’t doing their business or employer any favors.
There’s the proactive aspect, too. Look for opportunities to demonstrate through social media channels why clients should buy from you, instead of patronizing your competitors.
Don’t pour on the self-aggrandizement too thickly or people may view your company as detached and self-absorbed. If you aim for authenticity, you’ll likely hit the target. That’s because the mode by which you choose to communicate your message speaks volumes. People use social media to seek out “good companies” — those run by entrepreneurs who want to be involved in the social-media conversation. You can accomplish this in a number of ways. Realize there is no one right way. Steer clear of the talking-heads visage and you’ll do fine.
Be yourself and above all be memorable. Customers love to watch videos, because they showcase the personality of a manager, especially one who is willing to look a little silly or creative in a promotional video.
Sometimes you will need to take the conversation offline. Don’t assume everyone must be using social media and certainly for those companies that do, most rarely invest in a heavy presence across every social media channel. Do shake up your marketing mix. It’s a good idea to craft a diverse mixture of communication channels, strategies and content. Aim to make your business stand out from the crowd. Social media communication offers a business owner a fun and interesting way to do just that.