Are you familiar with QR codes? They are rapidly becoming a growing part of the marketing plans of restaurants nationwide. Simply put, QR codes increase the amount of information a restaurant can provide to its customers! Through QR codes, a business owner gets the best of both worlds: Print and digital.
QR codes can be used on menus, in brochures, as part of advertisements — anywhere an eatery wants to provide potential customers or existing customers with more information with one click of a smartphone or tablet camera. (In case you didn’t know, QR code stands for ‘quick response code.’)
QR-coded takeout menus are growing in popularity, allowing customers with iPads, iPhones and other electronic devices to more quickly and efficiently place and pay for their food orders. QR codes are also appearing more often on sit-down menus. Ever wonder what an entree actually looks like before you order it? By scanning a QR code next to the entree you’re thinking of ordering, you can see for yourself! QR codes also can be used to provide nutritional information and provide discount offers and coupons to tech-savvy diners!
QR codes also can help restaurants get feedback from customers. A QR code that appears on a receipt, for example, can be quickly scanned by a diner, who can then provide fresh feedback via their personal electronic device.