Have you noticed lately how store windows on Main Street absolutely pop with color and pizzazz? We’ve come a long way since the modern concept of retailing came onto the scene.
Historic firms such as Marshall Field & Co., began to mine this new marketing vein through astute use of storefront windows. Large panes of glass offer pedestrians tempting views of the newest merchandise. Instead of merely allowing natural light to illuminate a shop, windows have quickly become a crucial marketing strategy for the nascent retailing industry.
Today’s retailers have fantastic options for maximizing the marketing power of those storefront windows thanks to continual investment in vinyl films and large-format printing technology.
One key development in storefront advertising is the advent of perforated vinyl window graphics. These products function much like a two-way mirror. Those inside a merchant’s shop can readily see through a vinyl graphic, while those outside see the full-color beauty of a large window display sign. It’s a win-win for retailers blessed with large storefront windows. But that’s not all, as the same material also works well for vehicle graphics. That’s particularly the case for the many small businesses that use large-window vans for deliveries.
That kind of ‘mobile’ advertising is a real bonus for a company with a fleet of motor vehicles, as it adds real ‘horse power’ to promotional efforts. Keep one caveat in mind: Opaque materials often are restricted for use on certain areas of a vehicle’s window. It’s always a good idea to check your state’s regulations as to what type of semi-opaque signage you are allowed to apply to the vehicle’s windows. You can also tap the expertise of your local signage consultant if you need advice on how to use this amazing signage material.