Even as winter sports reach an all-time high in popularity and practice, one thing is clear: You can never have too many snowboard runs.
Park City Mountain Resort has consistently been one of the top dogs in the state, known for its well-groomed slopes, chiseled jumps and innovative features. Yet, this season the resort has opened its crown jewel: Neff Land.

Dubbed “the sweetest ride on earth,” this quirky run opened just a few weeks ago and features include candy-cane rails, cupcake bonks, donut-sprinkle covered mounds, and a gingerbread shack. 
It’s literally as though our favorite childhood board game has come to life on the slopes of Park City. It’s a giant, high-speed playground for big kids. Who could ask for anything more?
And, while Neff certainly isn’t the first company to sponsor its own park, they are the first to completely collaborate with a resort to bring their concept to life. “It’s more of a dream come true type of thing for me,” said Shaun Neff, CEO of Neff. “We didn’t want people to look at it and say, ‘Oh that looks like this other park,’ or anything like that.”

With the ski season in full swing, there are literally hundreds of reasons why you should make Park City your winter-vacation destination. One of them happens to be the sweetest run on earth, which pairs nicely with Utah’s moniker, “The Greatest Snow on Earth.” It’s a match made in heaven, which is where you’ll be, when you come for a visit.