Have you put out the ‘We’re Open’ sign and been a bit disappointed in the results? Digital signage is a great way to let folks know you’re open for business! Those illuminated, programmable signs are hard to miss. Here are four tips on how to make the most of your digital signage.
Inject personality into your message. What attracts attention? Humor is top of the list. Share a funny quote, announce a local event or pose a humorous question to passersby.- Customize your signage. Don’t discount the goodwill you’ll engender, if you add a charitable message to your digital signage programming. With digital signage, garnering goodwill in your community is easy. Within minutes you can program a seasonal message, or one that encourages contributions to a good cause. The flexibility of digital signage makes it the workhorse of signage advertising today.
- Take advantage of seasonal promotions. Here’s a perfect marriage: Digital signage and seasonal merchandise. Use those LED signs to flash a holiday greeting or a can’t-afford-to-miss-it annual sale. The great thing about digital signage is how easy it is to change the message to match the season or occasion.
- Keep the focus local. Most shoppers travel within a relatively small circle. Digital signage presents the perfect opportunity to pitch your wares — especially if you are fortunate enough to have a shop located on a heavily trafficked thoroughfare.