Marketing rests heavily on visual communication. The task for small Main Street merchants is to create attention-grabbing visual displays that will beckon passersby to come into a store.
A rich, vibrant color scheme is a great place to start. If you already have a branding color, that’s great. If you don’t, give some thought to how you will use color to lure shoppers into your store.
Color can be thought of as a language, because it can be used to evoke moods and feelings. As with all forms of communication, the message a specific color will carry can be different from culture to culture. Those meanings can be used to draw attention to your business. Imagine for a moment walking past a shocking-pink door to a lingerie shop. That storefront will truly pop out even if located on a crowded street.
The same strategy can be used in a color-coordinated fashion to brand an entire business. For example, imagine pink business presentation folders, pink business cards, and top it off with a pink vehicle wrap. It won’t be long before everyone in the neighborhood connects bright pink to your business.
On the down side, once you’ve branded your company with a high-profile color, you might get tired of it. But keep in mind that other people won’t have that same feeling about the color. In fact, you may find an intense shade of a particular color could become a sort of landmark by which customers navigate through the neighborhood.
So, if you’re interested in a high-profile color scheme to market your business, we can help you paint that branding brush in a way that perfectly suits your business goals!