It’s sad but true. We grow old, our hair changes, and those hip fashions turn into dullsville. Did you think about the fact that the same thing happens to signs? Typography styles change, color preferences shift and even signage substrates change.
It’s easy to forget that sign you erected 10 years ago, because most passersby simply don’t notice those familiar backgrounds as they go about their daily business. When you still have that same outdated sign you installed 10 years ago on your lot, both the message and impact faded long ago into the background. It’s just one more familiar sign.
Even when your sign is still functional, if it was installed years ago, it’s likely that the marketing message it carries has gone from a shout-out to a whisper. It’s time to update your signage.
And there’s yet another reason to upgrade your business signage, particularly if it’s illuminated. Older illuminated signage draws a lot more power than newer, more efficient models and we all know utility rates are going nowhere but up.
Upgrading signage offers a significant payback both in energy expended to illuminate the sign as well as more weather-resistant, lighter and more functional signage materials that have hit the market over the last five years.
There’s never been a better time to refresh your onsite signage.