The networking event was a smashing success and you really put yourself out there and made some great connections. But how do you ensure these new relationships will become more than a mere flash in the pan? A follow-up email is a powerful tool at the networker’s disposal. It can spell the difference between that soon-forgotten handshake or forging a long-term business connection that may yield a payoff for years to come.
Craft that winning follow-up email with these five easy-to-remember tips.
- Reference a snippet from your conversation. Before you hit the send button, slip in a reference to the conversation as it shows the person you cared enough to listen to what they were saying. You’ll come across as a genuine person, instead of someone interested in their own self-aggrandizement.
- Strike a casual, friendly tone. Suggest a time to get together over coffee or a soda to discuss a cause or hobby the person may have mentioned during your conversation. Volunteer an idea or two that may further the person’s career goals. Drop a name of someone who may be working in a similar arena. People love it when you show a strong interest in hearing about their personal passion.
- A stranger today, a friend tomorrow. Remember that every person you assist could later give you a helping hand. As you craft your email, slip in an offer to introduce your contact to a friend or associate. It’s a great way to demonstrate your care and concern for others.
- Remember the Golden Rule. When you express genuine interest in the other person, you’re well on your way to networking success! People like to talk about themselves. Allowing the other person to share their passion is a sure way to get them to remember you! And that’s what it’s all about!
- Follow up with that strategic connection. Send a follow-up email once you made a new contact at a social event. Doing so ensures you stick in their memory.
Have fun networking and remember the take-home lesson: Be a friend and make a friend!