Move over Facebook and Twitter: Pinterest is a wildly popular social media channel. With 70 million users and counting, it’s one of the most popular social media sites in the U.S. How can retailers and restaurants use Pinterest to promote their business? Here are a few suggestions from social media experts:
- Pin or repin. Share pins from boards you follow, including those from relevant third parties, and not just your own.
- Pin product images. Of course, the higher the visual impact of the photo, the better.
- Be trendy. Pins relating to trending topics on Pinterest have a 92 percent click-through rate. Search on the Pinterest “Popular” category, and then tailor your pins according to top-of-chart trends.
- Have a contest. Create a “Pin it to Win it” competition challenging entrants to create boards around themes common to your particular market niche. For example, if you’re a restaurant, conduct a contest to “Win the meal of your choice,” or to “Win one free meal per week for a year,” which will foster engagement.