Did you notice those signs you passed by today while you were out and about?
Chances are you didn’t notice them. The human brain is wired to dismiss the backdrop of a cluttered world, so we can focus on the out-of-the-ordinary signals transmitted to our five senses.
In essence we all have an autopilot setting. Otherwise we would be distracted to the point of being unproductive. That’s why it’s imperative that a merchant has a changeable signage strategy.
Temporary signage introduces a new element that causes passersby to focus on the change in the environment. As such it affords a fantastic opportunity to draw attention to an existing business.
The majority of local sign ordinances in the U.S. allow for temporary signage without all the bureaucratic paperwork involved in mounting a permanent sign. Unfortunately many business owners do not take the time to create a temporary signage campaign. Since signage comes under First Amendment protection, it’s a great marketing vehicle that can be launched almost immediately.
Ideal uses for temporary banners and signs include liquidation events, holiday sales and special promotions. The turnaround for producing temporary signage is quick. That’s the beauty of vinyl-banner marketing.
It gets even better. When you order an evergreen banner with a message that doesn’t expire in the near term, you can reuse that banner for pre-planned promotions that are already penciled on your calendar. One important tip: Installing grommets is a good idea if you plan to reuse your banner.