When you peruse some of the most popular memes on YouTube one element stands above the crowd: People in motion.
Let’s say you’re in an auditorium filled to capacity and your eyes glaze over while scanning the seated crowd. But when one goofy guy holds up a silly sign and dances a wacky jig, the spotlight captures that solitary “Waldo” figure.
Sign spinners draw their inspiration from two sources: The sporting arena and the art of street dancing.
A sign spinner quickly emerges from the crowd, as one sign spinner expertly throwing a sign into the air stands out against the backdrop of an ordinary day.
All eyes are upon the dancer as she twists and turns in constant motion, sending her sign flying into the air as it spins around. She catches it in one smooth move. That’s how you capture the spotlight in a crowded marketing landscape!
There are two key reasons why a sign-spinning advertising campaign is nothing less than pure marketing genius. First of all, motion automatically attracts the eye because we are all wired to detect a change in our environment. A fluttering bird draws our eye, as does a person who is bouncing around on a street corner.
Secondly, the object in motion is in the hands of a live human being, who is actively engaging with passersby. You don’t have to understand human psychology to know that someone waving at you will draw your eye immediately.
Sign-spinning is part entertainment and part marketing. It’s a winning combo you should consider for your franchised location.