Regardless of which U.S. political party you favor, the down-to-the-wire October stalemate in Washington may wreck havoc on fourth-quarter retail sales. At least that’s what analysts are expecting. And, did you know that “40% of consumers begin their holiday shopping before Halloween,” according to the National Retail Federation?
Here are three simple ways you can boost those holiday sales, despite the exchanges in the Beltway.
Counter displays. Put some thought into staging those alluring displays that draw patrons over to those sparkly must-have items. If you’re a jeweler, you already know the power of selling “dreams.” Put a touch of figurative fairy dust into your retail displays. The year-end holiday season is the perfect opportunity for sparkly counters that reflect the light during those shorter days of winter. Use mirrors to amplify the effect.
Window dressing. Windows are the eyes to the soul of your retail space, so boost the drawing power of those in-store displays that lure customers inside your door. The best thing about the year-end holiday season is that it’s perfectly alright to have lots of glitz in your window displays.
Colorful banners and awnings. Vibrant colors are a potent method for drawing shoppers to displays. In warmer climes, all-season window awnings can add a special touch to a storefront.