Digital marketing should not be your only solution for promoting a youth baseball tournament. It is a tool meant to be used in tandem with old-school marketing methods. Many people appreciate the human touch that comes with face-to-face contact, phone calls or direct mail.
Online promotion is quick, easy and inexpensive. The problem is mass emails often end up in the spam folder and are deleted before ever being read. PlayDriven recommends using some traditional marketing methods to help draw attention to your baseball tournament.
Sending out a letter or flyer advertising your tournament to each individual coach will help get the message out more effectively. They are more likely to see it and consider participation rather than simply ignore it when they receive a mass email.
Make an effort to get out and make face-to-face contact with coaches at other local tournaments. Spend a couple hours each weekend going to other baseball tournaments in your community. There is no better way to reach a bulk of your target audience in a specific location.
Hand out flyers, talk to coaches, and share information about your tournament. It puts a face and a name on your event. It also shows that you’re willing to go the extra mile for your tournament. Coaches love seeing that because it lets them know it will be a quality event.
Face-to-face marketing lets you build relationships with coaches as a tournament director. It gives you natural marketing partners for promoting your tournament. They will talk to other baseball coaches and teams and persuade them to participate in your event. Coaches come in contact with more coaches and teams than you will on your own. You can’t duplicate the value of this word-of-mouth promotion.