Good news for T-shirt aficionados: Eco inks are growing in popularity around the globe. The humble T-shirt is a fantastic vehicle for giving a shout-out to passersby. Many merchants have taken advantage of this “mobile” advertising medium.
In days past, inks were not as kind to the environment. It’s easy to forget that petroleum-based inks take a toll on the planet. First of all, plant-sourced inks are renewable and we all know that petroleum-based products are not.
Customers want to feel they are doing their small part to contributing to a better world. These days, who doesn’t want to feel good about running a business that doesn’t harm the eco-system? Even adopting eco-inks for those ubiquitous business cards can make a difference to the environment.
Adoption of eco-friendly inks is growing internationally, particularly as more global corporations are under pressure to protect natural resources worldwide. In the U.S., some clients are asking outright for eco-friendly printing solutions.
Sodexo is a food-service company that provides dining supplies to companies and educational facilities. They switched to soy-based ink on paper dining products, which are compostable and completely biodegradable.
As more companies seek ways to reduce damage to the environment, eco-friendly inks are an important step to that end. The printing industry is robust in the U.S. and curtailing the use of those harsh chemicals is a big step to easing the strain on our planet.