Counting sheep? Just count the many ways wool is eco-friendly

As more and more consumers are looking for eco-friendly alternatives for fashion, wool is gaining attention as a viable option that deserves a closer look.

Wool is derived from the hair of both sheep and goats. As it turns out, wool clothing and shoes are experiencing a surge in demand as fashion-conscious consumers discover its many beneficial qualities. This springy fiber continues to show up in household items, clothing and shoes, because of its innate beneficial qualities. As long as no chemicals are added when dying or preserving the wool, it’s as natural as it comes.

Here’s another selling point for wool: It absorbs moisture, drawing it into the core of its fibers. This water-repellent quality means wool fabrics stay cleaner, too. Isn’t it great news that this fiber also repels stains and spills? And, wool ‘breathes,’ which gives woolen articles like sweaters, shoes and blankets that light and airy feel.

The list of benefits is beginning to catch the attention of savvy consumers, too. As it turns out, wool has natural fire-retardant properties and that makes it a popular choice for mattresses and bedding. Has this list of impressive qualities garnered your attention yet? It turn’s out there’s one more reason to buy woolen items. This material is ideal for keeping the bed bugs at bay. That’s because the natural lanolin in wool actually repels dust mites and bed bugs. Wool has an excellent ecological footprint, too.

When you buy woolen clothing and bedding, you can also feel good about saving the environment one woolen item at a time. Our woolen products are proof that it’s possible to look good, while also making a difference to the quality of our environment.