In most cities in the U.S., outdoor advertising space is at a premium. In a free country everyone has an opportunity to give a shout-out. But there’s still one advertising turf that yields a big payoff for a cheap price: Sidewalks. And that youthful quest to stand tall above the crowd can actually boost your marketing.
If you’re a Baby Boomer you may remember the fun you had as a child cruising down the sidewalk on a skateboard, with a pert little baseball cap atop your buzz cut and a cool pack of baseball cards peeking out of your back pocket.
Well, happy days are here again! Put those freely accessible sidewalks to work selling your franchise. All you need is a crew of sign spinners giving your business a shout-out to commuters.
Here are three tips to put a new zip in your marketing plan with a sign-spinning campaign.
- Tap that teen power! Teenagers typically have a lot of time and energy, along with an appetite for that cool “must-have” teen-wear. As long as they stay pumped up with an unending stream of snacks, they’ll add a high dose of jazz to your street-side marketing campaign.
- Wave those corrugated signs. Plastic corrugated signage is low-cost and high-impact. The material is perfect for spinning a new marketing message to commuters. In many cities during rush hour, you’ll also have a captive audience. Now how cool is that?
- Groom your talent. When you spot a promising street-side performer, offer a signup bonus for his friends. Then hold a sign-spinning contest and videotape it. That will boost visits to a chain’s website, giving a franchisee an optimal opportunity to garner likes and generate buzz about the business.
Get that new marketing campaign spinning today!