It’s no secret the key to any good sports tournament is a having deep pool of good teams and skilled athletes. Organizing the event is only half the battle. Recruiting the right mix of teams to participate is what really counts.
Even on a limited marketing budget, PlayDriven can help you do plenty of things to promote your tournament and make participation worth it to many teams you wish to draw. Consider using these low-cost strategies to boost participation in your next sports tournament:
Offer multi-team discounts
Make it easier for local clubs to send out multiple teams to your tournament by making it cheaper for them if they to do it. Start by breaking the tournament down into age brackets. If you are holding a soccer tournament, for example, setting up brackets from 6-U to 18-U will let a club enter multiple teams. For each club that enters multiple teams, you can offer a discount on the per team entry fee. This will encourage a club to involve all of its players in your tournament instead of a select few.
Use free listing services
Many tournament listing web pages will list your event for free if you submit the tournament information a few months in advance. Simply find the listings on a Google search and submit your tournament information to each listing service. It will help thousands of coaches, parents and players see your tournament far enough in advance to make plans to enter it.
Offer returning team discounts
If you have teams that enjoyed playing in your tournament, make it enticing for them to show up again the next year. Offer a discount on their entry fee if they return to participate a second consecutive year. Rewarding loyalty will go a long way to building good word of mouth for your tournament. Other teams will notice the repeat business and decide your tournament is a good one to enter.
Contact PlayDriven and let us help you put together your next sports tournament in the best way possible.