By now, we’ve all become familiar with the term, ‘vlog’ (short for video blog), but have you tapped the potent possibilities of vlog marketing?
You should, because a vlog will always outperform a blog in marketing impact.
Why? It’s a simple fact: The human brain is wired to reserve around half of its cortex processing power to interpreting visual data. And with the big jump in computer processing power over the past few years, creating, archiving and playing videos has never been easier. That’s why the number of videos on YouTube has exploded into a mind-boggling sum. In today’s marketing landscape, using video for product marketing is a no-brainer. Here are three ways your company can use vlogs to raise the visibility of your products and cement stronger relationships with your clients.
1) Product descriptions. An accurate description of a particular item of merchandise is critical for two reasons. First and foremost, customers today expect the product description will be accurate and informative so that the buyer can make an educated decision. When descriptions err in accurately reflecting a product, the buyer may lodge a complaint. Even if resolved quickly, such disconnects have cost the merchant time and perhaps even a ding or two to their reputation.
2) Emotional appeals. A real flesh-and-blood human being has oodles of persuasive appeal. Contrast that to a static photo. Yes, it may garner a glance, but the viewer’s attention won’t last very long. A video edited to the proper length will draw the viewer into the story, but not tax their patience. Even though a video product clip may only run for 30 seconds, an expert scriptwriter can pack a lot of information and emotional appeal into that time slot.
3) Shortened attention spans. The days of smooth-talking a customer into a purchase is over. People are so pressed for time, few will willingly sit through a lengthy presentation or speech. Yet, with video, in just 30 to 60 seconds a viewer receives a huge amount of data in an appealing format that doesn’t tax the viewer’s patience. That’s a win!
If you’re launching or running an online marketing operation, a professionally designed video strategy is an absolute must! Grab those look-sees and see your business grow!