Maybe it’s our short attention spans, but short-form videos have among the highest ROI of any type of social media content. In fact, more than half of social media marketers who use short-form video plan to increase their investment in it this year, according to HubSpot’s 2022 Marketing Industry Trends Survey.
Here’s where it gets interesting. There’s no widely accepted definition of short-form video. Some consider short-from video to be 15 seconds to 60 seconds long; others define it as any video up to 3 minutes. Short-form video sharing platform Tik Tok started out allowing only 15-second videos; users can now upload videos up to 10 minutes long.
What do you think? Do you use it, or do you plan on using it in your social media strategy this year?