Facebook has many paid options for increasing your reach and targeting those most likely to purchase your products or services. Here’s a free tool you may not know about to help improve and better target your organic reach: Audience Optimization.
If your page has more than 5,000 likes, this feature is automatically activated. Below that threshold? Go to ‘Settings’, then select ‘General’ and lastly, ‘Audience Optimization for Posts’. Click edit. Select ‘Allow News Feed targeting and the ability to restrict the audience for your posts.’ Save the change.
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