Are you posting content about major holidays on your social channels? Doing this can help your brand to be more authentic and human!
Don’t limit yourself to major holidays, either! Days like International Cat Day (#InternationalCatDay), International Day of Happiness (#InternationalDayofHappiness) and International Coffee Day (#InternationalCoffeeDay) can be great ways to connect with both current and potential customers. If relevant, offering a discount or other offer can help further drive engagement.