Emojis are a great way to break up text, convey emotion, add emphasis to a message. It’s also a great way to have a bit of fun with your online content.
But you’ll want to make sure the emojis are compatible with your content, whether you’re using them with text messages, chat, social media ads or e-mail. Although studies show emojis have nearly universal appeal, there is such a thing as too many — try to use no more than four emojis for each piece of content.