For years the biggest news in the signage industry was those ubiquitous fights over signage ordinances. Advocates for reducing what some considered signage clutter harped incessantly before municipal boards around the country.
But of late, the big news has been more about the amazing advancements in signage materials and substrates. Thankfully it’s now much less about local skirmishes over whether or not to tighten signage codes. Here’s a quick roundup of the signage marketing options merchants have today:
- Digital signage. Amid all the ruckus arising from the ‘dark-sky advocates,’ exterior digital signage has undergone a quiet transformation. Illuminated smart signage has shifted more into interior applications. Thousands of restaurant owners have adopted digital menu boards, including in-store digital displays. And the resolution and quality of digital signs continues to improve, offering beautiful outdoor signage solutions, too.
- Superior vinyl solutions for vehicle fleets. The science of crafting and applying vinyl substrates onto vehicles has improved by light years over the past decade, offering business owners a reliable, cost-effective ‘mobile’ advertising strategy. The vehicle wrap industry now has a years-long record of vibrant growth, as businesses turn vehicles into ‘mobile advertising’ within their communities.
- Adhesive vinyl film. Films have come a long way from where they were just a few years ago. Heat transfer, gold finishes, and a host of Avery specialized films give the average sign shop owner an impressive palate of options.
It’s never been a better time for the Mom-and-Pop sign shop. The options for signage materials are robust. So, branch out a little and surprise your signage clientele with some fabulous suggestions for adding excitement to their visual marketing.