Postcards. For those of us old enough to remember, the word evokes a wistful reminiscence of the lovely surprise it was to receive mail, in a time when one could have an empty mailbox for days on end. A postcard was that pleasant reminder that a friend wanted to catch up, that a relative had just had a baby or that a lover was thinking of you.
While some may say that social media has taken the place of the postcard and rendered it irrelevant, we believe the opposite is true: Modern technology has instead restored to postcards quaintness and meaning of sharing life’s sentiments with a personal message written on a card.
Unlike a “poke” or “like” on Facebook, a handwritten postcard does more than merely acknowledge someone’s existence — It says that you cared enough to go the extra mile with prose and penmanship. In our fast-paced and mass-produced society, postcards, when used effectively, can be a figurative equivalent of that kind old woman sitting on her porch inviting you in for a glass of lemonade.
While the Internet has created a smaller world, it has also distanced us from one another and impersonalized communication. For businesses wishing to connect with their customers, a postcard with a personal message speaks volumes — the recipient will love that you made them feel special.
While postcards may have been relegated in some people’s minds to a mere relic of a bygone era, don’t underestimate the power of these little cards. So reach out to your customers in a meaningful way and get some postcards printed!