In December analysts predicted a new landscape for social media. More businesses realize what was once viewed as a marketing upstart has matured into a robust channel for expanding business growth.
Does that mean print marketing is of less import? The answer is a resounding ‘No.’ The key word is ‘multi-channel.’ And that’s actually good news, because adding QR codes to all your marketing collateral increases the amount of information your customers can view. Through QR codes, a business owner gets the best of both worlds: Print and digital.
Remember that famous slogan from the Wendy’s commercial: Where’s the beef? Looking ahead to an evolving social media landscape, more businesses will beef up marketing campaigns, adding real substance in terms of quality content. By adding a QR code to your brochures, signs and business cards, you’ll be able to communicate a wealth of information to prospects. One of the best opportunities QR codes offer for savvy marketing is at trade shows. There’s no longer any need to tote around a voluminous satchel of printed materials. Invite prospects to click a pic of the code. It’s that simple!
Although it’s doubtful social media will ever replace signage, it will increase the effectiveness of your signage. QR codes connect a prospect to rich data with one click of a smartphone camera. (In case you didn’t know QR Code stands for ‘quick response code.’) Speedy retrieval of data while you have the prospect by your side is of immeasurable value for closing sales.
With the invention of QR Codes, the intersection of print and digital has resulted in the maturation of a marketing vehicle that can carry a busload of passengers, each with an individual face that stands above the crowd. Consider this seismic shift, when developing your marketing plan.