The numbers don’t lie. In December, analysts predicted a new landscape for social media as more businesses see what was once viewed as a marketing upstart maturing into a robust channel for expanding business growth.
Remember that famous slogan from the Wendy’s commercial: Where’s the beef? Looking ahead to an evolving social media landscape, more businesses will beef up marketing campaigns, adding real substance in terms of quality content.
The major search engines will continue to refine their ability to sift out spammy content, because low-quality content disappoints website visitors. No surprise there. But for many business owners, the question will be: How much should a business invest in social media versus traditional marketing channels? For realtors, those ‘For Sale’ signs are ubiquitous. It’s doubtful social media will ever replace signage and that’s particularly true for the real estate industry. But consider this: Social media will enrich signage through QR codes that connect a prospect to rich data with one click of a smartphone camera. (In case you didn’t know QR Code stands for ‘quick response code.’ Speedy retrieval of data while you have the prospect by your side is of high value for closing sales.
The invention of QR Codes, the intersection of hardware and software has resulted in the maturation of a marketing vehicle that can carry a busload of passengers, each with an individual face that stands above the crowd. Wow! Think about this seismic shift, when developing your marketing plan.