The U.S. Postal Service hasn’t just sat on its laurels. The nation’s mail service continues to make technological advances. Remember those humble beginnings during the days of the Pony Express? Horse riders ferried mail from Missouri to California in just 10 days.
Back then young men travelled on horseback through hostile terrain to carry mail. In those times, successfully navigating the Pony Express National Historic Trail represented an immense technical feat in its day. For residents within eight states these riders provided essential communication in the days before the telegraph was invented.
Fast forward to the 21st Century. With today’s sophisticated automated mailing services, U.S.P.S. has a lot to offer merchants.
The nation’s postal service today has made many technical advances, including the recent rollout of the service’s ‘intelligent mail.’ Postal customers now have the option to track all outgoing mail. The benefits are significant. Wouldn’t you like to track your checks? Or, what about reducing fraud?
‘Confirm service’ provides several important features for postal clients. Consider how beneficial it is for retailers to know their shipment has arrived. Even more important is the ability to know how effective the response was to your latest direct-mail marketing campaign. There’s no better way to ensure your message reaches its target.
With today’s tracking technology you may find a direct-mail marketing campaign to be one of the best promotional investments around!