Lights, camera, action! Who could have envisioned a decade ago that one of the most powerful means to sell a home would be YouTube?
But it actually makes a lot of sense, because viewing homes the traditional way took up a lot of time for both realtors and prospective buyers. Marketing a home with a video cuts a realtor’s travel time, and many busy buyers appreciate eliminating time previously spent travelling from one property to another.
If you’re thinking of making a video to sell your home, consider these three tips.
- Prepare your home for videotaping. One of the great advantages to marketing your home on YouTube is the opportunity it presents to place your property in the best light possible. Choose a time when the weather is bright and sunny. And plan to wash those windows before you aim the camera. Needless to say, a thorough house cleaning is in order.
- Guard your privacy. If your home is still occupied, be careful not to reveal expensive items that may tempt burglars. This is where astute editing comes into play. Make sure the final video isn’t showcasing costly jewelry or other such items. Another way to guard your privacy is to restrict the views to qualified prospects, using YouTube’s privacy selections.
- Highlight unique architectural features. If your home has a gorgeous chandelier or other captivating features, make sure you include that footage in the video. Those attributes will be more appealing to viewers if you also invest in studio lights, which can be rented for a photo shoot. Filming dark rooms with lots of shadows will give a buyer the impression that your home is a dark cave.
Video is a great way to increase the number of potential buyers for your property!