Ice cream lovers know Ben and Jerry’s has created some amazing flavors: Phish Food, Chunky Monkey, New York Super Fudge Chunk… But the ice-cream duo admits they’ve created some duds along the way. 
Many B&J flavors, though well-meaning, just didn’t have what it takes to survive this cruel world. That’s why the jokesters at Ben and Jerry’s created the real-life Flavor Graveyard. It’s a place where flavors go to rest in peace.
The tombstone for the long-forgotten flavor “Dastardly Mash,” reads: “Here the brazen DASTARDLY lies. Some say that raisin caused its demise.”
The epitaph for “Tennessee Mud” reads: “The bottle is empty, the cup and the glass. Mud with Jack Daniels was not meant to last.”
And who could forget the gravestone for “Peanut Butter and Jelly”? “An unbeatable duo! Yet somehow it managed, to flop in a cone, so we stuck to the sammich.”
The folks at Ben and Jerry’s didn’t beat themselves up when ideas flopped. They kept swinging. And, at the same time, they knew when it was time to kill each flavor when it wasn’t working out. The same can be said for fundraising. Is one technique not working? Bury it. Laugh about it and move on. There are plenty more ideas where that came from, and maybe the next “Cherry Garcia” is just around the corner.