The humble brochure is a marketing heavyweight that continues to play an important role in building business connections! Here are just a few of the ways a brochure can help your business grow.
- Brochures are lightweight and portable. Five hundred copies of a well-designed brochure can be easily taken aboard an airplane as part of your carry-on luggage. Printed literature carries much more import than a business card. That’s not to say that business cards aren’t essential as well. In fact having a business-card slot die-cut into your brochure kills two birds with one stone. The brochure illustrates the big picture and the accompanying business card can be removed and put into a rotary business-card holder on your desk.
- Handing out a brochure gives a personal touch to your marketing. While it’s true exchanging business cards imparts a business connection, a brochure has longer-lasting marketing value, as people tend to hold onto them over time.
- A full-color presentation is readily available on the spot. Take advantage of those serendipitous moments to share a few details about your business. Face it: The space on a business card is tiny in comparison to a tri-fold brochure.
- Brochures serve as an anchor for other marketing materials. Another benefit to brochure-driven marketing is the ability to use die-cuts and custom slits for holding other marketing collateral.
- Tri-fold marketing pieces also serve as important illustrations. A picture is worth a thousand words and a brochure is large enough to carry a gorgeous full-color illustration. That will definitely help your prospect connect with you in a more powerful way.