When you peruse some of the most popular memes on YouTube one element stands above the crowd: People in motion.
Let’s say you’re in an auditorium filled to capacity and your eyes glaze over while scanning the seated crowd. But when one goofy guy holds up a silly sign and dances a wacky jig, the spotlight captures that solitary “Waldo” figure.
And consider sign spinners. They draw their inspiration from two sources: The sporting arena and the art of street dancing.
A sign spinner quickly emerges from the crowd, as one sign spinner expertly throwing a sign into the air stands out against the backdrop of an ordinary day.
All eyes are upon the dancer as she twists and turns in constant motion, sending her sign flying into the air as it spins around. She catches it in one smooth move. That’s how you capture the spotlight in a crowded marketing landscape!
If you’re planning a video marketing campaign, recording and editing a video to display non-stop motion is one powerful way to boost those views on YouTube. Picture a bird flitting from branch to branch versus a stationary cow chewing her cud. Which one will immediately draw your eye?
Including dancers is just one way to up the views on YouTube. Don’t forget to also include humor, whimsy and a compelling script. Now sit back and tally those YouTube hits!