When seasonal changes shorten the days, there’s never a better time to light up your marketing plan.
Shorter days give a real boost to those electric signs, because the visual contrast puts the message on display in a powerful way.
What better palette for showcasing your signage than with an eye-catching high-contrast illuminated sign?
Here’s four tips for using illuminated signage to boost your marketing plan.
Electric signage is more economical than ever before, due to advancements in the luminosity of LED signs requiring significantly less electricity than in previous years. That means you’ll get a lot more pop in your advertising spend. Start with an LED sign in your store window. Some retailers have put a lot of imagination into in-store lighting design. Follow their lead.
- Light up those store windows. String interior LEDs around your store windows and add a touch of glitz during those long winter nights.
- Use LED signage to add sparkle to a retail setting. As the end of the year approaches and a new one begins, consumers delight in the cheery sight of sparkly lights. It’s a real mood lifter. And it attracts attention, too.
- A brightly lit LED sign is a navigational aid. Those wintry, slushy streets create a black-hole effect, where light just seems to disappear amid piles of dirty, slushy snow and ice. Help your customers quickly and easily locate your store with a new illuminated sign.
- Changing signage garners new look-sees. It’s one of the most overlooked opportunities for merchants eager to pull in more passersby. Changing your signage raises your store’s visibility, because the human brain takes note of any change in the environment. That’s why it’s a good idea to refresh your signage regularly.