It seems as if every day there’s a new development in the programming code behind the major social-media firms. Flush with full coffers from both investors and advertising revenue, the big players in social media continually push towards new horizons.
Those business owners dependent on social media to carry their marketing messages likely feel a bit overwhelmed by constant programming changes. The big three — Twitter, Facebook and YouTube — are continually tweaking their social media delivery to gain the most advertising revenue.
The fluid nature of these marketing Goliaths makes it very difficult for the average business owner to maximize their social media channels. Many small entrepreneurs take a stab at SEO, or wage a gamble on Facebook marketing strategies, but it’s often very difficult to determine where the most marketing spend should go.
Should you hire actors and produce your own video in the hope it may go viral? Most would agree that’s a long shot as those videos that do rack up the views are anything but amateurish. Picture the small army of people required to do the kind of eye-grabbing attention that launches the next viral hit. It’s not cheap.
Still, viral content done correctly can catapult a small business to that coveted first page on Google’s search results. SEO marketing has been and will always be a day in and day out slog in a world crowded with a million other entrepreneurs.
One proven method to increase your SEO results is to be social outside of the web. Join networking groups and pitch in to help other business owners in your network. Also use social media to build those flesh-and-blood in-person relationships within your own local circles of influence.
Good SEO and old-fashioned handshaking and mentoring together make a powerful combination. Both serve as twin pillars to support a vibrant marketing strategy. So pursue both the virtual and the flesh-and-blood handshake.