Shipping expertise matters more than ever

shoestring_budgetWe’ve come a long way since the era of the Pony Express, which sent an average of 80 skinny riders at any given time across rough terrain and through a multitude of dangers.

Today we can ship virtually anything across the globe. But one important advancement in shipping that still plagues small business is the confusion over which shipping service to use. How do you select the best modality?

Should you use the U.S. Postal service, or UPS?Which one offers the best service for the price? And many of us still spend too long waiting in line for a shipping clerk. The fact is many businesses would benefit from putting some additional horsepower into their shipping strategies.

The problem always comes down to time. We no longer live in a slow-paced world. Consumer expectations for quick, reliable shipping are greater than ever before and the stakes are high when it comes to delivering products to consumers.

Most merchants know by now that disgruntled customers are vocal about those shipping let-downs.

When an elegant holiday dress arrives two days after the gala event, you can be sure that disappointed eBay customer will post a negative review about the business that shipped the item. The negative review may be true or not true, but it’s out there inhabiting that small square of cyberspace, slowly eroding customer trust for a merchant.

Take control of your shipping and you’ll lower costs and disappointments, too. Put the spurs to your plan to consolidate your shipping tasks. We can help!