Remember the Ice Bucket Challenge on Facebook and its massive success worldwide? Challenges work as well — or even better — on TikTok. They can be 100% organic or you can invest some ad dollars to promote it.
The key is to invite people to participate in a fun challenge that fits your brand by asking users to make and share videos of themselves completing your challenge and using your branded hashtag. Hashtag challenges — especially those with a prize — are a great way to get people engaged with your company in an authentic way and without having anyone feel like you are advertising to them.
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