Color puts the punch into signage, but over time those solar rays and high winds take a toll on the vibrancy of a sign. Consider the impact of your current signage. Does it translate directly into increasing your customer base? It should, and often simply replacing a faded sign is one cost-effective way to boost your advertising exposure.
Here’s three reasons why you should consider replacing old signs with new ones.
New substrates retain vibrant color longer. The various materials used in manufacturing a sign often take a beating from exposure to the elements. When a sign’s owner pulls into the parking lot each day, they may not notice the sign has lost its luster, because they see it every day. It slowly becomes invisible to the sign owner. The good news is that advances in better, longer-lasting substrates give a merchant a lot more bang for the buck than the old sign ever did.
Changing a sign leaves fresh impressions. When a commuter turns on the autopilot mode the old familiar sign that’s been visible to passersby for five years no longer registers in the person’s mind. Putting up a new sign is the equivalent of conducting a major advertising campaign, because the change registers in the onlooker’s mind. Take advantage of this and draw in new customers as soon as your new sign is up.
Upgrading illuminated signs cuts energy costs. Most merchants have some form of illuminated signage, but if it’s more than five years old, replacing the outdated electrical signage will significantly reduce energy costs. Ask us about energy-efficient signage. The payback over time in energy savings often pays for the new sign. That’s a win-win for business and the environment.