Small business owners, take note: Forty percent of the time users spend on the Internet is through mobile devices. This form of marketing is now obligatory for a company that wants to remain relevant to customers.
Mobile phones and tablets are now an extension of people’s lives that they use for everything from searching for the nearest pharmacy, to staying in touch with friends and comparing in-store prices with online ones.
Eighty percent of those mobile device minutes, on average, involves accessing apps. Business owners take note: Opportunities for utilizing mobile advertising are huge.
Mobile ads within game apps together with those Facebook-inspired apps encompass a very large audience. Ads displayed through Google AdWords offer extra perks for businesses such as click-to-call, analytics data and special promotions.
And mobile advertising isn’t your only option: An increasing number of businesses are creating their own apps, so users can interact more readily with the company’s line of products and services. Mobile apps such as bill pay, product reviews, online shopping and social media sharing is prompting company after company to streamline the online experience.
SMS and MMS messages are now the preferred channel for millions of younger consumers. With so many people using texting as a means to communicate, using opt-in SMS/MMS to send special offers is easy!
Here’s what it comes down to: Mobile marketing is a powerful way to get your company’s products and services into the hands of consumers. Developing an app, increasing awareness through mobile advertising and using SMS/MMS can all contribute to business growth by attracting new customers and retaining existing ones.