It’s said that out of challenge often comes opportunity. The year 2020 was certainly one for the book in a lot of ways. Direct sales professionals had to find new ways to make an impact. 
Many of the pivots may be permanent or at least stay with us through 2021. We’re looking at you, Zoom calls. That said, it’s important to know what to expect. We’ve put together a quick glance at a few of the trends to watch this year:
1. Automation is here to stay.
The last few years have underscored the importance and significance of sales automation in the sales process. In fact, its use is a must to maintain a competitive advantage. Such a tool in your arsenal allows you to streamline repetitive tasks, freeing you up for ones that bring money in the door. The ROI is there when you look at the big picture. Time is money, as they say.
But not all software solutions are equal. Our program is designed to be customizable and scalable, which means it can be designed to fit your organization and grow with it. It’s also mobile-friendly, which can empower your distributor salesforce to run their business anytime, anywhere, on any device.
At Thatcher Technology, we provide a full complement of MLM software services. Our skilled professionals work with clients through every step to assess needs, recommend cost-effective solutions and deliver superior product and integration services.
2. Value-based selling is the way to go.
Today’s savvy consumer doesn’t respond to a sales pitch. That’s so 2010! And people don’t buy widgets or features; they buy benefits. So, in your approach you need to lead with the value and not the price. Cost is secondary to value in 2021. Reframe your message and you’ll see results.
3. Customer success trumps customer support.
Just as value is the currency in today’s consumer-driven marketplace, customer success is king. Don’t wait for an issue to show how you care. That’s customer service and anyone can offer that. Instead, be proactive and reach out to your base first to educate them about your product and how it can help improve their life. In short, your role is personalize the customer experience in a way that speaks to their specific workflows and processes.
Which of these areas can you place your focus on in 2021? As always, we’re here to help you grow. Interested in learning more? Give us a call: {{account:phone}}