(Social Media/Online Marketing — Dec. 2020) Speaking to Gen Z

Hello!

Remember the scene in “Austin Powers” where Dr. Evil tries to connect with his teenage son by saying, “I’m hip. I’m with it.” He then proceeds to perform a totally butchered version of the Macarena, further pushing his son away. If we’re honest, sometimes that’s exactly how we sound as brands when trying to speak to Generation Z.

But all hope is not lost for us old fogies. There are some tried and true methods of speaking to this elusive generation of consumers and we’re talking about them in our latest blog post. From learning the lingo to recruiting teen influencers to help speak for you, we’ve outlined the top ways to connect with younger audiences on your social media platforms. Click the link below to learn more.

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