Signage is an amazing marketing tool, but when those signs wear out, they usually don’t go quietly into the night; they hang around so long they wear out their welcome. Too many owners delay that necessary signage refresh.
A worn-out, faded sign sends the wrong message, unless you’re advertising beach-front huts using weathered boards in the spirit of Gilligan’s Island.
Since the aging of a sign occurs slowly over time, many business owners don’t notice the degradation. When they finally do, it’s usually long after passersby simply opted to ignore one more shabby sign undergoing the ravages of sun and inclement weather. Those soon-to-be eyesores look all the worse for wear, when set against a backdrop of freshly painted signs that sizzle with bright, eye-catching colors. Take a look at a recent photo of your signage and compare it to one taken a year or two ago. You’ll see a striking difference. It’s time to make a change, isn’t it?
For those merchants who need a signage upgrade, the good news is signage technology has come a long way. Lighter, stronger materials better withstand gale-force winds and new plastics resist yellowing much better than previous materials.
Consider replacing your old signs and channel letters with more energy-efficient illumination. This ensures your business will stand out in a crowded signage landscape. Today’s channel letter lighting technology is not only more efficient, it’s more compact, too. That means a smaller footprint and more flexibility in how your signs are illuminated.
When you consider all the technological advances in illuminating signage, it makes sense to look at a signage upgrade. The simple act of changing out a worn-out sign for a new one will bring new attention to your store. That’s reason enough to consider a facelift.