Fundraising: it’s not always what we say, but rather how we say it with our body. Did you know that 55 percent of human communication is based on body language? And, another 30 percent hangs on the tone of your voice. That means only 15 percent is communicated through our words. Body language is especially important when it comes to fundraising, because much of your efforts will be spent addressing your donors in a face-to-face setting. You may be selling the greatest product in the world and have the best cause, but if your body language is all wrong, you probably won’t make the sale.
Confidence goes a long way in sealing the deal. Remember, you’re not just selling great-tasting frozen cookie dough. You’re selling your school organization and your cause to donors. Always be positive, sincere and passionate about the cause. Show it through your body language when you greet people and remember smiling helps put people at ease.
People make eye contact 70 to 80 percent of the time while interacting face-to-face. You don’t want to come across as lacking confidence or appearing shifty or insincere, so engage in plenty of eye contact. You can also show your interest by nodding and smiling.
Remember your mother’s advice to sit up straight? Keep your shoulders back for better posture. This self-assured stance conveys confidence and enthusiasm. Also, avoid crossing your arms over your chest or placing your hands on your hips. That signals you are uninterested or that you are assuming a dominating stance.
It takes practice to adjust your body language, but the results will be worth it. People give to people. Pay attention to that other 85 percent of human communication. Part of selling your organization and your cause is properly selling yourself.